Flipkart’s six-day sale begins Sept 29, while Amazon is yet to announce dates.
Flipkart already has a large supply chain network, currently delivering over one million shipments everyday.
As part of the agreement, Flipkart Group will manage Nautica's online and offline business, through a network of franchise partners.
The deal with the Future Retail is expected to close in the next few weeks, sources close to the development said.
The partnership will also allow the company to reach new customers in tier II cities and beyond.
Flipkart competes with Amazon.com Inc’s Indian unit in the country.
The move assumes significance in view of upcoming festive season that accounts for a significant share of e-commerce annual sales.
As Satish and other Harohalli shopkeepers have found chocolate sales in India are taking off, helped by growth in disposable incomes.
Flipkart would offer a touch and feel experience to customers in the fast-evolving online furniture market.
Thousands of artisans, small businesses and women entrepreneurs are finding partnership with Flipkart beneficial, said Flipkart CEO.