French boutique on an expansion spree

With a vision to dress Indian woman with chic, modern, casual and comfortable clothing while providing her “Everyday Fashion” a statement she can carry across any occasion, French Boutique brand Promod looks at promoting a multicultural influence.

According to Nadine Caux, managing director at Promod, the brand is looking at expanding its retail footprint across India by opening new stores and venturing into the e-commerce business. “Promod also plans to launch its own website as the brand sees itself to be available across cities even tier 2- 3 tier cities. The vision remains to dress every woman and to be a part of her wardrobe. To network with her; we believe strongly into the digital canal. By 2025 we see ourselves as top fashion brand, with more than 100 retail doors (points of sales, stand alone, SIS) widely spread across India,” she says.

The online response from Myntra has been very encouraging in year one, she says, adding: “We are looking at offering around 2000+ styles in the coming year and looking at doubling our turnover. Promod will be launching its website in India in a couple of months. This will allow the customer to order international styles on a click of a button and collect it in.”

By 2025 Promod aims to be a top fashion brand, with more than 100 retail doors (points of sales, stand alone, SIS) widely spread across India.

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