Renault, the French car giant, which with its Japanese partner Nissan became the king of the hill in January-July period, toppling German Volkswagen brand, is all set to repeat its runaway success of Renault Kwid hatchback with its new premium SUV (sports utility vehicle) the Captur (pronounced capture).
The top end Captur, the Captur Platine, which makes its global commercial debut next month before Diwali festival, was unveiled in Goa last week-end. Captur Platine is the most premium version across Renault cars.
The brand, which has garnered close to 4 per cent market share with just few models since it entered the fiercely competitive world fifth biggest passenger car market five years ago is now aiming at 5 per cent over the next three years. It closed last fiscal with sales of over 1.11 lakh units (43,859 units in FY16), with Kwid launched two years ago contributing a whopping 75 per cent.
The Kwid successfully entered the growing mini car segment which accounts for nearly 18-20 per cent of the total automobile sales volumes which crossed 3 million mark in the country last fiscal.
Renault is working on three fronts to achieve its ambitious target: new car launches, network expansion and service quality to spur volume growth and enhance market share.
The new Capture, positioned above SUV Duster, with price range over Rs 10 lakh and below Rs 15 lakh, will be rolled out commercially in the country next month. It will take on the popular Hyundai Creta, and Jeep Compass, among others, in the country.
“We have our growth strategy in place for India, a key market for our parent company. There include new car launches, network expansion and delivering quality service,” Sumit Sawhney, country CEO and managing director at Renault India Operations told Financial Chronicle.
Capture SUV will be Renaults’ fourth all-new vehicle in India after SUV Duster, multi-purpose vehicle (MUV) Lodgy and SUV-shaped hatchback Kwid.
He said over the last few years, SUV sales in the country are growing exponentially, making it the fastest growing segment in India. “While 27 per cent of the sales came from utility vehicle segment in the country, compact SUVs below four meters accounted for 19 per cent of the total passenger car sales which crossed 3 million mark last fiscal,” Subrata Ray, senior group vice president at ICRA Research told Financial Chronicle.
Sawhney said the mega success of Kwid in India had placed the Indian subsidiary on the 7th position in the global market in terms of sales volume after France, Italy, Germany, Spain, Turkey and Brazil. He is betting on Captur to bring in volumes.
“Our plan is to launch one new car every year and expand out dealerships and service centres to be closer to the customers,” he said. The company plans to add 20 more outlets by the end of this year across the country to its existing tally of 300 dealership network.
The Captur is being termed as India’s first premium SUV with crossover DNA. It has a whole host of premium features like Innovative Lighting Systems (ILS), Ergo design leather seats and OneIntegration concept - Renault’s design approach that seamlessly connects car and driver through a plethora of innovations. The car will be equipped with a host of active and passive safety features and will be available with both petrol and diesel powertrains.
The Renault Captur has been built on the globally successful B0 platform which incidentally is the stretched wheelbase platform from which was derived the Duster. The company has commenced the production of Captur and is preparing for a festive season launch, with bookings opening from September 22 on the Renault Captur App and Renault India website at an initial booking amount of Rs 25,000.
Renault Captur will come with both petrol and diesel powertrains. For the petrol option, it will be powered by the 16 valves 4 cylinder 1.5L H4K petrol engine mated to a 5 speed manual gear box, producing 104.5 bhp at 5,600 rpm and 142 Nm of torque at 4,000 rpm.
The diesel version will be powered by the 1.5L K9K engine (common rail injection), mated to 6 speed manual gear box, delivering a power of 108.4 bhp at 4,000 rpm and peak torque of 240 Nm at 1,750 rpm.