Mercedes-Benz, India’s biggest luxury carmaker by sales, has introduced its new Mercedes E-Class all-terrain with a BS VI fuel emission compliant diesel engine, which can also run on BS IV fuel, to aggressively boost sales in a fiercely competitive luxury car market in the country.
With a price tag of Rs 75 lakh at pan India showrooms, the rugged, all-wheel-drive Mercedes estate competes in India with Volvo V90 Cross Country, which is priced at Rs 65.31 lakh.
The new E-Class all-terrain is based on the E-Class estate wagon, and comes with bold crossover-like styling and a bunch of luxury features.
It was first revealed in India at the 2018 Auto Expo, and was slated to be launched towards the festive season to take advantage of the big ticket buying like luxury vehicles which account for about over 15 per cent of the total annual sales in the country.
Powered by the 2.0-litre four-cylinder engine, it churns out 194 hp and 400Nm of torque. Transmission duties are handled by a 9-speed automatic transmission that transfers powers to all four wheels using Mercedes’ 4Matic system.
Similar to the Mercedes-Benz S-Class, the OM654 engine on the all-terrain complies with the upcoming BS-VI emission norms despite running on the existing BS-IV fuel. There are five drive modes on offer including an ‘All-Terrain’ mode and an ‘Individual’ mode. “The Mercedes-Benz E-Class all-terrain has a powerful, unique appearance coupled with go-anywhere capability which differentiates All-Terrain from a classic estate,” Roland Folger, managing director & CEO at Mercedes-Benz India, said.
It features a range of technologies that enhances driving pleasure and offers unmatched luxury with rugged appeal, he boasted.
Folger claimed that the all-terrain has the elegance and luxury of an E-Class combined with the practicality and versatility of an SUV, with the go-anywhere capability of an off-roader.
The E-Class has been one of its most successful products for the Indian market. “With this E-Class all-terrain launch, we now have an array of E-Class variants from our global portfolio now available in India,” Folger pointed out.
As for as the interiors are concerned, they are similar to the standard E-Class and include the Comand infotainment system, air suspension, a panoramic sunroof, ambient lighting, three-zone climate control and an electrically operated tailgate. In addition, the new model also offers comfortable Airbody control suspension configuration and large wheels that gives ride comfort on rough roads.