Lamborghini delivers the first Urus in India

India's rich and super rich are in the queue for a year to own the super sports utility car—the Lamborghini Urus. The most-awaited car was launched in December last year globally.

With a base price of Rs 3.11 crore, the Lamborghini Urus will cost Rs 4.2 crore on road, which includes 25 per cent customisation cost and upto 20 per cent of the price of car for registration. All imported luxury cars attract more than 100 per cent duties and taxes.

The Lamborghini Urus, super sport SUV, creates a new niche in the luxury segment with benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability.

“India's first Lamborghini Urus has arrived and it will be delivered to our customer shortly,” Sharad Agarwal, head at Automobili Lamborghini India told the Financial Chronicle.

He said, at present there is a waiting period of one year for the popular Lamborghini Urus model in the country.

“The Lamborghini Urus will be a game changer model for us to drive up sales volumes,” Agarwal said. “With Urus 68 per cent of our buyers will be the first time customers, expanding our base in the country,” he pointed out.

The Italian super sports luxury carmaker, which sells Huracan and Aventador super sports car models in India, is targeting double-digit volume growth this year. It is owned by German Volkswagen group. 

The Lamborghini brand competed with Ferrari, Aston Martin, Bentley and Rolls Royce in the country. The super sports car market in India is pegged around 200 units annually.

The new Lamborghini Urus in India is finished in Rosso Anteros (Lambo-speak for red), and runs on 22-inch diamond-finish Nath wheels. This particular example is specced with the Style package, that adds gloss black exterior trim elements, a bright chrome finish for the quad tailpipes and red brake callipers.

Inside, Urus features red contrast stitching, Q-Citura pattern stitching on the black leather seats, a panoramic sunroof and ambient lighting.

Also part of the feature list are a 360-degree surround view camera, a custom Bang & Olufsen 3D surround sound system and the ANIMA drive modes— in addition to the standard Strada, Sport and Corsa modes, it also gets Sabbia (sand), Terra (gravel), Neve (snow) and Ego (fully customisable) modes.

The Urus is based on the same MLB Evo platform that underpins other VW Group SUVs such as the Bentley Bentayga and Porsche Cayenne, and is powered by a 4.0-litre, twin-turbo V8 making 650hp and 850Nm of torque. An eight-speed automatic gearbox sends power to all four wheels (40:60 front-rear split).