Volvo, the Swedish luxury car maker, on Wednesday introduced the much anticipated Volvo XC40, its smallest sports utility vehicle to take on rival and market leader Mercedes-Benz, BMW, Audi and Jaguar Land Rover and to boost sales in Asia’s third biggest car mart.
With an aggressive introductory price of Rs 39.90 lakh at pan India, Volvo XC40 competes with the likes of the Mercedes-Benz GLA, Audi Q3, and the BMW X1 in the growing 40,000 units per year Indian luxury car market.
The new XC40 car is an entry point to Volvo’s SUV range, which will be initially available for sale in the country in a single variant, the R-Design. The Scandinavian automaker started taking orders for a booking amount of Rs 5 lakh. The company said it has already sold over 100 units in the country before its official launch.
The funky new SUV is expected to attract successful young buyers as well as others because of its aggressive and attractive positioning at the lower end of the luxury segment with great features.
The company expects the XC40 to be a key contributor to expanding Volvo’s sales in the fiercely competitive luxury car market in the country. The luxury car market clocked 28 per cent growth last financial year.
The Volvo brand is betting big on XC40 as it aims to double its market share in India to 10 per cent by 2020 as it expands it product portfolio.
“The XC40 is our first offering in the entry-level SUV segment and with this, Volvo completes its range across all luxury SUV segments – compact, mid-size and full-size,” Charles Frump, managing director at Volvo Car India, said.
“It has an edgy design and a host of segment first intuitive technology that makes life less complicated,” he boasted.
The launch of XC40 and its aggressive dealer expansion of one new dealer per month this year are the key success factors in achieving our ambition of doubling segment share by 2020, Frump said.
The new imported attractive XC40 is powered by the Volvo’s familiar 2.0-litre, four-cylinder diesel (D4) engine, the only powertrain on offer at present, sends 190 hp and 400Nm of torque to all-four-wheels via an eight-speed automatic transmission.
The car comes with five different drive modes: Eco, Comfort, Dynamic, Off-Road and Individual modes that provides a varied choice of settings apt for the luxurious drive to work or an adventurous drive to weekend destination.
The popular Swedish carmaker would consider a petrol engine option depending on the market demand in the country. “At present 90 per cent of customers demand a diesel engine in this segment, therefore, we decided to offer only a diesel engine now,” Frump said.
Volvo XC40 is the first product based on its compact modular architecture (CMA) and completes the SUV line-up for Volvo. The platform is future-ready with electrification and active safety features.
The XC40 is the only car in its segment to have radar based active safety features like city safety with steering assist, active at speeds up to 50 km/hit avoids collision from other vehicles, pedestrians, cyclists and large animals.
Also, the XC40 comes equipped with advanced safety kit in the form of lane-keeping assist, blind spot warning, adaptive cruise control, pilot assist, emergency braking, ESP, traction control, hill descent control and eight airbags.