Mahindra & Mahindra, India’s biggest utility vehicle maker by sales, on Wednesday launched a new W9 variant of its popular SUV Mahindra XUV500 to cash in on the festive season which accounts for about 25 per cent of the total annual car sales in the country.
Priced at Rs 15.45 lakh at Delhi showroom, essentially, Mahindra has loaded the new Mahindra XUV500 W9 and at the same time made it a slightly more affordable. This move is clearly to counter the newfound popularity of the recently launched Jeep Compass in the country.
The new Mahindra XUV500 W9 variant sits below the W10 trim and borrows certain features from the range-topping version, while carrying a slightly more affordable price tag.
The new Mahindra XUV500 W9 comes with a bunch of additional features over the W8 variant. For instance, the W9 variant comes equipped with aspirational features like an electric sunroof with anti-pinch, reverse camera with dynamic assist, 18cm (7 inch) touchscreen infotainment system, industry first ecosense technology, and android auto.
Other features include the connectivity options like Bluetooth, audio, hands-free call, and iPod connectivity. It also provides passive keyless entry and push-button start-stop function with safety features like an emergency call function, dual airbags, ABS with EBD, and ESP with rollover mitigation.
“Since its launch in 2011, the XUV500 has been a pioneer in providing innovative hi-tech features that are not available even in vehicles that are almost double its price,” Veejay Ram Nakra, chief of sales and marketing, automotive division at Mahindra & Mahindra, said.
The company said that the introduction of these hi-end features at such a competitive price point would generate a lot of interest amongst prospective buyers who are evaluating SUVs in the price range of Rs 14 lakh to Rs 18 lakh.
“By introducing these aspirational features at this price, the XUV500 has raised the bar once again,” Nakra pointed out.
The Mahindra XUV500 W9 trim will be available in both manual and automatic transmission option.
The SUV is powered by the same 2.2-litre mHawk diesel engine, churning out about 140 bhp and developing a peak torque of 330 Nm.
Transmission options include a 6-speed manual gearbox and an Aisin-sourced 6-speed automatic torque converter.
The automaker is also working on a facelift for the XUV500, which is expected to be launched later this year. It will also come with a tuned engine that will make about 170 bhp.