It’s a different ball game altogether, for sure. Gulf Oil Lubricants India Ltd (GOLIL), an arm of the Hinduja Group and a leading player in Indian lubricant market, has now teamed up with Manchester United to roll out a unique campaign – ‘Gulf Fan Academy’. The whole idea, according to top company officials, is to reach out to and connect with the soccer crazy Indians, particularly with the ardent Indian fans of Manchester United. The Gulf Fan Academy is actually a part of a multi-rollout comprehensive campaign to highlight Gulf Oil’s association with Manchester United as the official global retail fuel and lubricant partner, top officials pointed out.
GOLIL markets a wide range of automotive and industrial lubricants, greases, 2-wheeler batteries, etc and the ‘Gulf’ brand is currently present in more than 100 countries across five continents with values of 'quality, endurance and passion' as its core attributes. The Gulf Oil International Group's core business is manufacturing and marketing an extensive range consisting over 400 performance lubricants and associated products for all market segments.
“The Gulf Fan Academy is a unique platform by the fans, for the fans, to the fans of Manchester United. The initiative will be instrumental in enhancing Gulf Oil’s digital footprint and present an innovative way to engage with the 600 million fans, spread across India and the world. Gulf Fan Academy will provide the fans with an opportunity to showcase their fandom in their own unique ways, while uniting them with their favourite football club under one platform. We would like to specially thank the ‘NumberOneFan’ enrolled into the Gulf Fan academy – Mahendra Singh Dhoni, who can be seen showcasing his passion and love for the Manchester United club”, said Ravi Chawla, CEO & MD, GOLIL.