Telecom major Bharti Airtel today launched 'Family Tunes' service for its 2.9 million fixed

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line customers in the country, which will enable users to set their family name as a caller tune.

Customers will be charged a one-time download fee of Rs 15 for a Family Tune and a recurring monthly Hello Tune subscription fee of Rs 30 would be added to the monthly bill.

Through the Family Tunes service, fixed line users can set up a pre-recorded welcome message customised to the customer's individual family name to greet callers instead of the conventional tone, Airtel said in a statement.

Users can choose from a library of more than 1,000 most common Indian family names, it added.

"For most homes today in the country, the fixed line remains irreplaceable as the family phone. Having a welcome message customised with a family name will help our customers to enhance the calling experience," Bharti Airtel Chief Marketing Officer (Telemedia Services) Vikas Singh said.