Adidas

Adidas retracts '09 forecasts due to crisis

By Reuters

World No.2 sporting goods maker Adidas kept its 2008 forecasts but retracted its

US athletes try to cash in as China looks for marketing stars

By David Barboza

At times during the Olympics, athletes like Dwyane Wade and Serena Williams seemed to be working as hard off the court as they were on the court.

Adidas Q2 sales rise 5%, raises outlook

By Reuters

Sports goods maker Adidas reported a 5-percent rise in second-quarter sales on Tuesday and raised its full-year margin guidance.

Adidas sues Wal-Mart for alleged copycat footwear

By AFP

The German sport-wear maker Adidas has launched legal proceedings against the world's biggest retailer, Wal-Mart, charging that it copied some of

For German brands, Olympic sponsorship puts them at risk

By Sylvia Westall

The Olympic Games are never just about sports.So the German firms Adidas and Volkswagen, which have both signed up for the right to use the Olympic logo in China, are busy with a balancing act that sp