Passionately driven
Jun 11 2010
steer your way to get that kick
THIS CAN be a football fan’s favourite fantasy.
With the world’s biggest sports event around the corner, car manufact urers are stepping on the gas in an effort to grab as many eyeballs as possible.
But the company that is likely to run away with the honours is South Korean carmaker Hyundai Motor Company.
The official auto sponsor for the Fifa Association since 2000, Hyundai seems to have an ace
up its sleeve.
It has commissioned UK-based cus tom car builder, Andy Saun ders, to build two very special i10s to mark the sporting event.
Imagine driving around town in a car with a 1.5-metre tall football on the roof. There is perhaps no better way to express your enthusiasm for the world’s favourite sport.
Now imagine artificial turf all over the vehicle instead of paint. Sounds crazy? Wait till you hear more.
The car features a goal post with a net on the bonnet that drivers can peer through. It’s not only about driving the ball
around, it's also about scoring.
So, what happens when you actually start driving the cars?
Well, people staring at you will think that you are moving on footballs. The car looks like it has been placed on soccer balls and when the balls roll, the car moves. That's because the wheel hubcaps have been designed by using half of a football. Innovative footwork! The interior has two options.
One of them sports a blue Hyundai theme while another has generous patches of turf on the inside, in case you love to play football or any other game inside a car. The former has headrests designed to look like footballs.
Even the gear knob looks like a miniature football. The side mirrors ape a pair of football boots. Another pair of football cleats hangs in the centre of the front windshield, down the centre mirror. And the wipers, well, are a pair of goalkeeper gloves! Did you expect any less?
And if you are still wondering whether Hyundai has left any stone unturned to show its support for FIFA 2010, get ready for another feature, one that can push things over the top.
The air freshener on the dashboard of the car is a replica of a soccer boot replete with spikes! The buzz is that Jeremy Clarkson, a famous television anchor and automobile expert used these two cars in one of his DVDs titled `Duel'. The cars were damaged during the shoot and a boffin at Hyundai came up with the bright idea that instead of scrapping the vehicles the company should use them for something constructive. And what better way to do something creative than playing football.




















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