IHPL to increase coffee joints to 36 by 2010-end

Ideal Hospitality Private Ltd (IHPL) plans to increase its number of coffee joints-- Aromas to 36 by December this year, a top company official said.

Aromas, the Australian coffee retail chain has tied-up with Mumbai-based IHPL last year to enter the Indian and Southeast Asian markets.

At present, there are two outlets of Aromas in Mumbai and one in Pune.

"We will be increasing the number of Aromas outlets to 36 across the country by the end of 2010," Ideal Hospitality Chairman and Managing Director Jayant Mhaiskar told PTI here.

The company would open 10 outlets in Mumbai, 5 in Pune, 6 in Delhi, 3 in Bangalore and the remaining in Tier II cities, Mhaiskar said.

The investment for opening one cafe is around Rs 80-90 lakh, he said.

"We are planning to open 2-3 outlets per month," he said adding that one cafe each in Mumbai and Pune will be functional by January.

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