American brands hog domestic retail space with 30% share

Tags: Retail
American brands top the domestic retail space with 30 per cent share, especially in the food & beverages sapce, while the Italian and British labels dominate the luxury segment, says an industry report.

"An analysis of top 300 global retail brands by their country-of-origin reveals that American brands account for the bulk of global retailers present in the country," industry research firm CBRE South Asia chairman Anshuman Magazine said.

CBRE recently studied over 300 prominent global retailer brands to identify operating trends, expansion strategies, and extent of penetration across leading cities.

Comprising nearly 30 per cent of total brands analysed for the study, most American retailers are present in the mass market food and beverage (F&B) category in the country, he said.

On the other hand, retailers from Italy and Britain, account for about 19 and 16 per cent respectively of the total share of global brands analysed and are largely into luxury segment, with brands such as Hermes, Chanel and Fendi, Magazine said.

A segment-wise focus on the brands originally from the US, Italy and Britain revealed that most belonged to the fashion and apparel, and F&B segments.

While most brands originating in the US and Britain have a wider presence in the fashion and apparel segment, in the luxury space, around 60 per cent are Italian brands, the report said.

American brands have a dominant positioning the F&B category with brands such as McDonald's, KFC and Subway.

Additionally, Spanish retailers, particularly Mango and Zara, have made a major impact on fashion trends since their entry into the country and have been steadily expanding their retail footprint across smaller cities, added the report.

EDITORIAL OF THE DAY

  • RBI must join hands with IRDAI to stop misselling of insurance by banks

    Reserve Bank of India (RBI) governor Raghuram Rajan has observed in the annual report for 2015-16 released on Monday that the central bank will be foc

FC NEWSLETTER

Stay informed on our latest news!

TODAY'S COLUMNS

Roopen Roy

Streaming indeed has a bright future

Woody Allen has turned 80. But his energy has not ...

Zehra Naqvi

How much land does a man need?

“When the blood in your veins returns to the sea ...

Dharmendra Khandal

Everything has its place in nature

Last week I was observing an injured animal, because of ...