Clubb eyes Rs 50,000 cr soft luggage market

Tags: bags, Products
Kolkata’s homegrown Clubb International, is gearing up to emerge as a leading player in the Rs 50,000 crore-plus soft luggage market in the country.

The company, which for years has manufactured sports bags for leading brands like Power, North Star, Adidas, Lotto Donay and Duck Back among others, also seems well set to put in place a state-of-the-art R&D facility to move up the value chain by infusing more professionalism, finesse and global feel into designing. Designing is something close to our hearts, but now we want to infuse professionalism into it, said Arup Mullick, director- (design), Clubb International.

“The overall market size is estimated to be Rs 50,000 crore-plus and has witnessed an accelerated growth. Of this, I would say Rs 20,000 crore would be organised branded segment while the rest is in the unorganised sector. We want to be a leading player in the affordable branded segment. In order to do, we are focusing on finesse and designing aspects, modernisation and scaling up of manufacturing facilities, focusing aggressively on e-commerce and online platforms while carrying out the required retail expansion,” he said.

The company is also planning to more than double its exports earning. At present it exports its products to Australia, the UK, the US, Canada, Japan, Mexico and Israel, to name a few.

“We have a diverse basket catering to different segments. While some products cater to the premium or high market, some cater to the mid segment while some cater to the mass market. Our biggest challenge is to pay adequate attention to all the segments, have diverse marketing and branding strategies and integrate them,” Mullick said.

While soft luggage and trolley bags are designed to suit all pockets, jute-diversified products, which belong to premium range school bags, cater to the affordable segment. Leather items and college products are for high-end customers, said Tarun Mullick, managing director, Clubb International.

He said that all products from the company’s stable are sold under one brand, Clubb, while the shops are branded as ClubbCart.The company, for the time being, would fund its expansion and modernisation through internal resource generation and would like to continue as a bootstrap company, the MD said.

ritwikmukherjee@mydigitalfc.com

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