Tatas drive in new Tigor sedan to boost sales
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Tata Motors, India’s biggest automaker by revenues, on Wedn­e­sday introduced its compact sedan Tata Tigor face­lift at the starting price of Rs 5.20 lakh to boost sales during the festive season.

The refreshed Tata Tigor competes with the Ford Aspire, Honda Amaze, Ma­ruti Suzuki Dzire, Hyundai Xcent and the Volkswagen Ameo in the world’s fifth largest and fiercely competitive car marke.

While the Tata Tigor facelift petrol variant is priced at Rs 5.20 upward, the diesel variant starts at Rs 6.09 lakh at Delhi show room. The existing models cost Rs 4.7 lakh for the petrol and Rs 5.6 lakh for the diesel variants.

In the last six month, the average sales of Tata Ti­g­ore has not crossed 2,500 units a month as it faced competitive models, according to Society of Indian Automobile Manufacturers or Siam, a trade lobby.

Car manufacturers in India, Asia’s third largest car market, launch new car models and updates during the festive season, especially during Diwali when sales of vehicles account for over 15 per cent of the total annual sales in the country.

The Tigor facelift has been packed with several new features, like the square chrome elements inside the headlights, the clear-lens tail-lights and a shark-fin antenna.

The brand has also offered a new Egyptian Blue paint option. Chrome highlights are also visible on the door handles, the front bumper, the grille and the fog lamp housings.

But the distinguishable addition in the new top-specific variant the XZ+ trim is that it is equipped with a 7-inch Harman-sourced touchscreen infotainment system (with Android Auto compatibility) that doubles as a display for the reverse camera.

Apart from that other additional features on the Tigor XZ+ are faux-leather upholstery, driver's side seat-height adjust, power-folding wing mirrors with integrated turn indicators and a shark-fin antenna.

“The compact sedan segment has been an important space for the customers seeking premium-ness at best value coupled with bold and attractive looks,” Guenter Butschek, CEO and managing director at Tata Motors, said. He said connecting the aspirations of these customers, the company has introduced the new Tigor.

“Loaded with class abo­ve features, this car is the result of a perfect combination of beautiful craftsmanship, performance, comfort and technology. I am confident that the new Tigor will create a positive excitement to the brand fostering the ongoing passenger veh-icle growth journey,” Butschek said.

There are no mechanical changes to the facelift and the Tigor continues to sport the same 85 hp, 1.2-litre petrol engine and the 70 hp, 1.05-litre diesel motor as before.Lower trims that are powered by the petrol motor get the option of either a 5-speed manual or a 5-speed AMT gearbox, while the top-spec variant can only be had with the manual gearbox. The diesel only gets a 5-speed manual transmission.

Columnist: 
Michael Gonsalves