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Singapore Airlines, which carries over 10-15 per cent of outbound traffic from India, would be targeting ICICI Bank’s premium credit card holders and its own frequent flyer programme customers.
“We will be deepening our relationship with existing premium card holders and members of Singapore Airlines frequent flyer programme, KrisFlyer, to market this card,” Sachin Khendelwal, head of Retail Assets Group at ICICI Bank, said.
At a time, when ICICI Bank is offering titanium credit card free to its customers, it would be charging Rs 6,000 for the Visa Platinum Card. By purchasing this card, customers will get complimentary membership to Singapore Airlines KrisFlyer Club and sliver-tier Hilton Honors Programme.
The credit card customer will also earn 5,000 KrisFlyer miles when the card is used for the first time and 12 miles for every Rs 200 spent on the card. Also, benefits like 50 per cent discount to golf courses across the airlines destinations and discounts on international duty-free shops. For promoting the platinum credit card, Singapore Airlines will be targeting over 80,000 KrisFlyer customers, while ICICI would be focusing on 10 per cent of 7.5 million premium credit cardholders. A promotion campaign will also be undertaken online and at the airlines counters at Indian and Singapore airports.
The airline’s general manager (India), Chai Woo Foo, rejected the point that the card is launched to counter the decline in passenger traffic from India. “No, it is not right. We have been looking and exploring the opportunity to launch the KrisFlyer programme in India and we identified ICICI as partner.” According to International Air Transport Association, the average occupancy for the airline had dipped by over 10 per cent in 2008. “So, in order to counter the decline in passenger traffic, Singapore Airlines has decided to reduce the number of flights and cut capacity by 11 per cent in 2009, across the globe,” Foo said.
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