Customer-oriented marketing metrics that measure the return on investment (ROI) for marketing programmes need to successfully target specific customer groups to produce results from expensive CRM programmes. Many companies are
With Smart TVs becoming the flavour of the season, firms like Samsung, LG and Sony are gearing up for aggressive promotions of latest television that offers a host of new
Citibank, which has been hit by a Rs 400 fraud at its Gurgaon branch, today said it is reconciling its accounts and working out a "fair compensation" for those customers
Businesses must understand how people make purchases. Especially when they are in the B2C arena (business to customers)
Infosys Technologies said the cost from US plans to hike visa application fees on some technology firms operating in the United States would over time be passed on to customers
The government today hinted that companies retailing CNG and piped natural gas in metros may not pass on the entire impact of the over two-fold hike in natural gas prices
We all know the basic differences between B2B and B2C marketing. Among the many differences between marketing to consumers and marketing to businesses the complexities of downstream channel
Mobile banking in India is growing slowly although not very significantly according to m-commerce companies — Obopay and ngpay. Differences between banks and telecommunication companies over ownership
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