Chinese companies that sell advertising space on Google’s search pages have demanded clarity from the U.S. Internet company about its plans in China, warning that they would demand compensation if it shut its Chinese portal
Every year around this time, a few brave forecasters predict that mobile advertising is going to be the next big thing in marketing
What if India leads the world ad market?
Yahoo! and Microsoft have announced that they have finalised the details of their planned Internet search and advertising partnership.
To propel themselves through this economic downturn, media and advertising executives are turning to a phrase meant to soothe another troubled populace: the British during World War II.
Advertising, information technology and outsourcing are among the sectors likely to benefit first from a cautious uptick in corporate spending as firms jostle for position coming out of the recession.
San Francisco: After bogging down in the recession, internet advertising is regaining the momentum that has made it the decade’s most disruptive marketing machine.
Today, however, many agency-client discussions concentrate on sales results.
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