Advertising


  • Sep
    26

    IMAGING technologies manufacturer Canon India is investing around Rs 140 crore in marketing and advertising this year. Though printers market is expected to be flat this year the

  • Jun
    20
    By S Shyamala

    Digital advertising is considered a game changer threatening traditional advertising media including print TV radio and outdoors. However despite all the advantages such as lower costs

  • May
    01
    By Saahil Anant

    Nano raced past the 10 000 mark in April registering best ever monthly sales. Tata Motors sold 10 012 units of Nano in April higher by 184

  • Apr
    28
    By Antara Ghosal

    In a bid to enhance its India focus, Facebook India, the India arm of the social networking site now plans to transact in Indian currency instead of US dollars.

  • Apr
    08

    Google India, the internet search giant, is now looking at strengthening its display advertising business. The company is investing heavily on research and development on display and has also launched a marketing campaign to attract advertisers and publishers to use Google as a display advertising platform.

  • Apr
    07
    By Antara Ghosal

    The advertising industry in India, pegged at $5 billion, is set to grow at twice the growth rate of the national economy to reach a size comparable to the $43

  • Mar
    10
    By Sathya Saran

    It’s time now for fashion to take to the ramp again. Actually fashion is on the ramp one way or the other through the year in these past few

  • Nov
    16
    By M Muneer

    One of the nightmares fa­ced by many marketers world over is the selecti­on of the right advertisi­ng agency. How would you make a selection? Based on the “wedding-day” best