An agency whose founder went door to door to sell stoves before he got into advertising and was so good at it that the company asked him to write a manual for the other salesmen is creating a contest that celebrates selling
The Indian Premier League may have been making people glued to television sets, but general entertainment channels are not losing sleep over the impact on their advertising revenues due to
An advertising poster all over Paris shows a heavyset man shirttails flapping clutching a plastic cup of coffee
Accountability in advertising and marketing is becoming increasingly important. More so when companies are pruning budgets for marketing
Chinese companies that sell advertising space on Google’s search pages have demanded clarity from the U.S. Internet company about its plans in China, warning that they would demand compensation if it shut its Chinese portal
Every year around this time, a few brave forecasters predict that mobile advertising is going to be the next big thing in marketing
What if India leads the world ad market?
Yahoo! and Microsoft have announced that they have finalised the details of their planned Internet search and advertising partnership.
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