We have always believed that the marketing skills needed for business to business (B2B) and business to consumers (B2C) are different. We have been taught in B-schools that the
In order to cash in on the growing demand of the compact SUV, Creta, South Korean car major Hyundai Motor has introduced three new variants in the Creta portfolio.
Hyundai Motor, India’s second-largest carmaker by sales, on Friday announced a price rise across its models by up to Rs 20,000, effective from August 16 to offset rising input costs and impact of the depreciating rupee.
Riding high on the success of its small car Kwid and SUV Duster range of models, French car maker Renault is well on its way to post its first ever double digit sales numbers this year, according to a top company official.
Sticking to the April 1, 2017 deadline for a pan-India goods and service tax (GST), the government on Wednesday presented a detailed road-map for rolling out the major indirect tax reform.
After keeping a low profile last year, Cholamandalam Investment and Finance Company plans to open over 150 new branches in FY16-17. As the market has started moving in the
With the Olympic Games starting today at Rio De Janeiro, a number of brands have come out with advertising campaigns in support of the Indian contingent.
JSW Steel has just
AirAsia, Asia’s biggest budget airline, will kick off the sale of a majority stake in its plane leasing unit this month, a deal that could value the business at about $1 billion, people familiar with the matter told Reuters.
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