The quick-serving restaurant (QSR) chains in India have found an easy and inexpensive platform to connect with their target audience—social networking sites. Many QSR chains like McDonald’s, Mainland China,
Mumbai-headquartered GT&T, a subsidiary of the Rs 1,000-crore JMJ Group, is set to take its recently launched energy drink Xperience, Xtreme, Xcitement (XXX) brand international.
The company claims that
FMCG major Hindustan Unilever is unlikely to face any stringent action even as an expert body under the health ministry has indicted it for making misleading claims and giving a
General Motors sees rural sales increasing further in India, the second largest market in Asia after China for the US automaker. The carmaker aims to sell 300,000 vehicles in
Future Group, India’s largest retailer, is all set to overhaul its home solutions retail concept ‘HomeTown’ to ensure the brand turns profitable.
The process will include inviting partners and
Popular menswear brand Cambridge Apparels is planning to diversify into the women's formal wear segment and has unleashed a Rs five-crore ad blitz from this month for an image makeover.
Japanese consumer durables firm Hitachi is reducing prices of air conditioners sold in India by up to Rs 9,000 with the introduction of a new range ahead of summers as it looks to push volumes in the country.
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William D. Green
Chairman & CEO, Accenture