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customer relationship management

  • Mar
    08
    A customer is not a prey you can poach
    By M Muneer

    Terms like customer relationship management (CRM), one-to-one, custom-centric and customer-focused are used by people who don't really know what a customer is. Here are a few guidelines if you

  • Feb
    08
    Buyer beware, as customer relationship is dead
    By M Muneer

    Forget the jargon: customer relationship management (CRM) one-to-one custom-ce­ntric and customer-focused. These are used by people who don't really know what a customer is