Ravindra Jadeja today expectedly turned out to be the biggest draw for the franchises with Chennai Super Kings buying the young Indian all-rounder for a whopping $two million (approx.
Sahara India on Saturday said that after a 11-year journey as cricket sponsors, it has decided to snap ties with the Board of Control for Cricket in India (BCCI) and
Global marketing firm Cheil Worldwide South West Asia has bagged the creative and digital communication mandate for GMR Sports-owned IPL team 'Delhi Daredevils', post a multi-agency pitch.
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Cracking the whip for breach of contractual terms, the BCCI on Monday terminated the contract of IPL franchise Kochi Tuskers Kerala, a move which has prompted the controversial Kerala team
After going unsold in the players' auction, former India captain Sourav Ganguly on Tuesday made a dramatic return to the Indian Premier League by signing up for struggling franchise Pune
A day after rival Coca Cola announced sponsorship of five IPL teams, PepsiCo today said it will partner with the remaining franchisees of the 10 squads of T20 domestic cricket
Pepsi changed the game and Nike made all cricket fans bleed blue during the just concluded cricket World Cup. Now their arch-rivals Coca-Cola and Adidas are all set
The cola war between Coke and Pepsi is extending to the IPL turf, with Coca Cola replacing rival PepsiCo as sponsors of Mumbai Indians and Kings XI Punjab in the
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