Corporate learning is going the animated way.

Aptech, the IT education and training company, is looking at corporate training using animation as a growth segment. To cite an example, animation is used in teaching surgeons how to perform operations and allowing them to use animation training interactively to become familiar with surgical techniques before operating on people.

“Use of animation brings alive the entire perceptual information, transforming it into a course having thematic relevance,” said Nilesh Vani, executive vice-president, Aptech Learning Services.

“The animation training segment is expected to witness almost a three-digit growth in the next 3-5 years. Animation training can transform the learning process, particularly while learning hands-on skills of all kinds.

“It not only delivers superior learning experiences but also helps in better retention and hence enhanced performances. This is one of the predominant reasons behind the rise in the number of companies taking up animation as a way to impart training to corporates,” he said.

According to Nasscom estimates, the animation education segment is now projected to have a growth rate of about 40 per cent per annum. Animation training is becoming the prevalent mode of training across verticals. The animation industry in India, which was worth $460 million in 2008, is set to grow at a CAGR of 27 per cent to reach $1,163 million by 2012.

Aptech Learning Services, at present, deals with 50-60 companies across various verticals including healthcare, manufacturing, aviation, automobile and banking. The institute has tie-ups with a number of firms and trains people making them industry-ready for various job roles. The company did not reveal the clientele for competitive reasons.

Aptech Learning Services mainly prepares e-learning modules for companies and also offers training in blended formats or classroom trainings.

“Learners are increasingly becoming comfortable with technology and this technological advancement has increased accessibility and utility of the animated content, making it reach out to people beyond the children segment.