NewMarket Advisory (NMA), an international business finance and advisory firm, is eyeing more deals in India as it strives to crack open the domestic market. It is identifying and securing both equity and debt for its clients with a fee structure that is based on its success and also well below those of traditional investment banks, said Jonathon W Hollands-worth, CEO of NMA.

The firm forayed into the Indian market by arranging a credit and equity facility worth $10.6 million for Ivy Hospital and Life Science for the purpose of expansion of the hospital group throughout Punjab. Interestingly, the Ivy funds were sourced from within India.

Globally, investment banking fees often include components such as an upfront or monthly retainer, a cash fee paid upon closing and additional equity compensation with most investment bankers charging fees that is 3-10 per cent of the total capital raised.

“We are different because our fee structure is based on success and below those of traditional investment banks. Even here in the US, where competition is fierce, we have the advantage of a fee structure that is more economical for our clients. Yet, we have the same access to the capital markets as those firms, much larger than ours, enjoy,” Hollandsworth told Financial Chronicle.

With Asia Pacific business gaining traction, dealmakers are increasingly aiming their guns at India. In May, Fiduciary-Euromax Capital Markets said it has received Sebi approval to start merchant banking services.

In April, IMaCS Virtus Global Partners and Chatsworth Securities announced a strategic relationship to provide investment banking and advisory services to companies and strategic investors with interest in the US and India. Similarly, in March, Alpen Capital, an investment bank providing services to institutional and corporate clients in the Gulf Cooperation Council and Asia, said it has launched its India operations with offices in Mumbai and New Delhi.

In India, he said there is significant interest in the life sciences, technology and manufacturing sectors of the $1 trillion economy. “We have a number of investors and lenders interested in local economic opportunities,” he said.