, MMA to offer mini-MBA course for free in association with the Madras Management Association (MMA) launched on Monday a free online “mini MBA” programme. The content has been co-created with IIM-Ranchi and would be available on’s website.

In line with the global trend of MOOC’s (mass open online courses) followed by global premier institutions including Harvard and Stanford, has launched the 100-day, 100-hour programme. Several educational institutions have started to record their classroom lectures and are offering them as structured free courses on their websites.

On similar lines,’s mini programme is a condensed version of a full-fledged MBA course and is aimed at providing a foundation in current business theory and practices. The course would cover subjects including fundamentals of accounting, principles of marketing, managing human resource, essentials of business communication and business strategy. The content in the form of video lectures is available on the company’s Social Learning Platform, which is already being used by students of B-schools including IIM-Ranchi and IMT-Ghaziabad.

R Vijaykumar, executive director of MMA, said: “India would require close to 20 million managers over the next 10 years with basic knowledge in business fundamentals and concepts. There is already an acute shortage for managers at the entry and middle levels where the demand is only expected to grow exponentially in the years to come. Our mission at MMA is to provide quality management education to the masses and this partnership with is another step towards our mission.”

The course is aimed at working professionals, executives, small business owners and students without formal qualification in management to improve their business knowledge and managerial skills.

Swaminathan K, CEO of, said: “The course involves pre-recorded video learning modules with fully interactive and collaborative features such as discussion forums, online chats, quizzes and live virtual classrooms. The entire course content will be made available on an anytime, anywhere learning mode using the ‘portable classroom’ model. As working professionals would need to take a break in career to be physically present for classes, it is a challenge for most of them to pursue higher education. is offering this mini MBA in online mode to break the barriers of time and distance.”


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