More and more companies hiring via social media: Experts

The social media has moved rapidly from being 'purely social' to a 'business tool' as more and more companies are now using the platform to recruit the right people for specific jobs and this trend is expected to grow by about 50% this year from 2013, according to experts.

"In day-to-day busy schedules, people only get social media platform to know about what is happening in the industry and their social network and they also update about their own status and change of roles. This trends began almost in 2010, and is growing by 50 per cent every year," leading executive search firm GlobalHunt Managing Director Sunil Goel told PTI.

Most of the updates, he opined, gives the recruiter an information link to reach to the right people for the specific job of for their client companies.

"Mid and senior-level professionals do not want to project themselves as easily available resources but by putting up their resume in job portals or an agency makes them easily available resources, which affects their role and compensation negotiations," he added.

Sectors like IT, ITES, banking and financial have been recruiting across levels using this platform, he said.

However, even FMCG, manufacturing, power and energy, retail, automobile are also using the social media for mid to senior level hiring, he added.

Career adviser firm Michael Page's India Regional Director Alf Harris said social media is obviously a much-talked about aspect of recruitment and it undoubtedly offers individuals an excellent opportunity to access opportunities and for companies to reach out to talent.

"However, one must keep in mind that social media is part of the recruitment process. Once the recruitment process moves into the assessment cycle, there is limited impact from social media," he said.

The advantage of social media is the ability to reach a significant number of people quickly and easily compared to traditional recruitment process, he said.

EDITORIAL OF THE DAY

  • HDFC Bank has triggered market competition by lowering base rate

    Even nine months after the Reserve Bank of India (RBI) changed its monetary stance and started reducing key policy rates, both public and private sect

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Roopen Roy

Startups to bring change for good

It is a widely held belief that our new generation ...

Rajgopal Nidamboor

The quest for the greater self

All of us have our own outlook, or view, of ...

Dharmendra Khandal

Elephants are killed for those ivory bangles

Wildlife lovers always curse China for making products out of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture