Two years ago when Ogilvy & Mather, Bangalore, got the creative duties for Lenovo

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Worldwide, the Indian advertising fraternity read it as a sign of things to come. O&M conceptualised and designed Lenovo’s Beijing Olympics campaign last year.

The good news is that Lenovo is not the only example of its kind in India. Minute Maid Pulpy Orange by Coca-Cola was launched in 40 countries across the world. It was designed by Leo Burnett India, which also became the global hub for Procter & Gamble’s Whisper and Tide this year.

“India’s advantage is its ability to adapt and learn global practises. People have great skill set and language isn’t a barrier,” said president of O&M, Bangalore, Poran Nalani.

It may also not be long before the Indian ad industry becomes the hub for firms to design worldwide campaigns. In fact, India got its first-ever gold at the Cannes Lion this year. With 25 Lions in 2009, India ranked 9th in the Cannes most successful nation’s list.

“In 10 years, we would be doing many more global campaigns. That would be driven by increased investments by foreign firms and also Indian companies going global,” said KV Sridhar, national creative director, Leo Burnett India. “For global campaigns we need to evangelise new ways of engagement,” said chief creative officer at Mudra, Bobby Pawar.