High on thrills & spills
Aug 22 2013 , Mumbai
Instead of regular leisure holidays, adventure new agenda for most Indian vacationers
HolidayIQ.com in its recent survey, “Report on Adventure Travel in India,” has observed that travellers from tier-II cities, accounting for 19.9 per cent of all adventure tourists, dole out Rs 2,382 per person per night on accommodation, the highest among all spenders. While the majority of adventure holidays are planned by travellers from metros, which account for 59.6 per cent of all adventure trips, they spend on an average Rs 1,912. Holidaymakers from tier I cities account for 20.5 per cent with an average spends of Rs 2,229. The average budget per person per night in adventure holidays is Rs 2,072 whereas a traveller spends Rs 2,690 per person per night on a leisure holiday.
“This trend has picked up of late in the travel industry. Lesiure activities and travels are more prevalent among travellers in metros, which lead to a broader mix of accommodation selection. Therefore, while travellers from metros are opting for newer accommodation options like homestays, bread-and-breakfast lodges and guest houses, leisure travel is evolving in tier I & II towns, leading to early adopters in these areas taking to popular destinations and choosing star-branded accommodation options. Therefore, while 50 per cent of travellers from metros opt for newer accommodations, just a little over 40 per cent from smaller cities opt for that,” said the portal’s founder and CEO, Hari Nair.
Nair also said tier I and II cities have a much smaller traveller base with a relatively higher discretionary spending, thanks to a low cost of living. A fewer choice of leisure activities in these towns also makes leisure travel an attractive choice.
Another interesting trend that came out of these findings is that a lot of these travels are made on weekdays instead of weekends. Around 78.3 per cent adventure holidays are planned on weekdays with only 21.7 per cent are planned on weekends. Also 61.3 per cent of adventure trips are scheduled for weekdays and only 38.7 per cent of are scheduled for weekends
“The average Indian adventure holiday is at least 2.6 days-long whereas an average weekend holiday is just 1.6 days-long, thereby making it necessary to involve weekdays in the trip. We are noticing that travellers prefer to club two weekdays with the weekend while planning these holidays,” Nair said.
Couple travellers account for 46 per cent of adventure holidays in India, followed by larger groups at 25 per cent, family travellers \t 22.2 per cent and single travellers at seven per cent. Couple travellers also have the highest accommodation budgets by shelling out an average of Rs 2,460 per person per night. Single travellers are a close second, spending Rs1,921 per person per night, and taking the longest adventure holidays averaging at 2.9 days. Family and group travellers spend Rs1,785 and Rs1,659 each on accommodations.
The top destinations visited by couples are Goa, Ladakh, Kerala, Andamans and Coorg. We see that activities such as jet skiing, paragliding, parasailing, trekking, rappelling, wildlife safaris, snorkelling and scuba diving are popular among couples,” Nair added.