Velvet beds, a relaxing spa, 24-hour medical care and non-alcoholic beers imported from Belgium: the life of a pampered pooch in India would leave many humans envious. Critterati, which claims to be South Asia’s first luxury hotel for dogs, offers suites at up to $70 a night for pets whose “parents” will spare no expense to indulge their pride and joy.
A world away from the daily struggle to survive for India’s estimated 30 million strays, breeds such as St Bernards, Labradors and Lhasa Apsos can now enjoy the last word in canine coddling.
Chief executive Deepak Chawla opened Critterati in the New Delhi satellite city of Gurgaon to offer the wealthy an alternative to more down-at-heel facilities in India. “No decent dog owner would want his dog to stay in those places,” he said.
The facility is riding a wave of growing love for pets as the Asian giant’s economy hits new heights. The number of household dogs in India has risen from two million in 2002 to an estimated 15 million in 2016 — and is forecast to hit 26 million by 2021.
The top-of-the range Critterati suite offers a giant bed with velvet headboard, television and private dog-flap leading onto a balcony. There is a swimming pool, a spa with ayurvedic massage oils and a vet on 24-hour call, while a medical unit with operating theatre is being built. A dog cafe serves rice and chicken and the menu also features muffins, pancakes and ice-cream — with bacon and vanilla a particular favourite — all washed down with non-alcoholic dog beer from Belgium.
Unlike the streetwise hounds waiting outside for scraps, Critterati clients have their every need met and their owners — many of whom refer to themselves as “parents” — think it is money well spent.
Ashish Arora, a hotel chain executive, says he has no qualms about indulging Rubo the Labrador. “He loves coconut water and vitamin water. He tells me he wants to eat chicken, so he eats it every day,” said Arora. “I keep spending quite a bit. I don’t mind, it is like you are spending on a child.” Chawla says his guests are worth the best. “An animal is more loyal than human beings, they will do anything for us so they deserve it.”