Yamaha lines up 250cc bike for ’14

Tags: News
Japanese motorcycle company Yamaha will launch powerful 250cc engine sports bike in 2014. The company is at present focusing on the scooter segment.

“We will focus on the scooters category for next two years, but in 2014 we will launch powerful sporty 250cc bike in the Indian market. There is a good market for this premium segment which we would like to tap,” India Yamaha Motor, managing director and chief executive officer, Hiroyuki Suzuki told Financial Chronicle.

At present, there are few players like Honda with its premium sports bike CBR 250R, Kawasaki’s Ninja are present in the 250cc category. Local players, such as Bajaj and Hero MotoCorp are also working on sports bike for the Indian market.

In India Yamaha has presence in the deluxe and premium motorcycle segments and has 150cc powered engine motorcycles.

Because of its focus on the growing scooters’ market, Yamaha will not introduce any new motorcycles for the next two years, but will keep updating its existing models. It will launch a scooter series for different target profiles.

Yamaha also plans to launch a mass market 125cc motorcycles in India by 2015. The mass-market bike will be manufactured in India from its new plant in Chennai. The plant will be operational by 2014.

The company, which began exporting made-in-India bike to Japan in August this year, is also considering exporting more models to Japan. Yamaha is exporting deluxe motorcycles R15, a 150cc sports bike manufactured at its plant in Surajpur.

“The motorcycles manufactured in India meet the advanced specification of developed markets and they are produced at a lower cost. The price is almost double in Japanese market. We are sending R15 to Japan to test market, and if the response is good, we may explore more products for export to Japan and other advanced markets,” said Suzuki.

shrutiverma@mydigitalfc.com

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