Yamaha eyes 35 pc sales growth in 2014

Tags: Yamaha, News
Two-wheeler maker Yamaha Motor India Sales Pvt Ltd is eyeing around 35 per cent sales growth at 6.2 lakh units this year on the back of market expansion in smaller cities.

The company, which today launched a safety program for children, had sold 4.6 lakh units in 2013.

"This year we are targeting to sell 6.2 lakh units in the country. We are planning to consolidate our presence in tier II cities and also focus to enter tier III cities," Yamaha Motor India Sales (YMIS) Vice President (Sales and Marketing) Roy Kurian told reporters here.

The company, which sells both motorcycles and scooters in the country, expects its scooter sales to increase in the current year.

"Last year, out of the total sales of 4.6 lakh units, we sold 1.5 lakh units of scooters. This year we are looking to sell around 2.8 lakh scooter units," Kurian said.

The company is expected to launch a scooter targeted at family usage soon to add to its Ray and Ray Z scooters, which are targeted at women and men customers respectively.

Motorcycles such as FZ and Fazer and R15 have also been well received across the country, including smaller cities and towns, he added.

When asked about the company's Chennai plant, Kurian said: "Construction is going on and it will be complete by the end of this year or early next year."

The company today unveiled the Yamaha Children Safety Program (YCSP), intended to intended to educate children on road safety and influence parents through kids. The programme will be conducted across schools in the country. It also unveiled a brand mascot for the programme.

"We are hopeful that the mascot will create awareness by appealing to the children and parents to participate in YCSP," YMIS Managing Director and CEO Masaki Asano said.


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