Van Heusen, the formal men’s wear major which of late has undergone an image makeover with the introduction of youth collections, continues its diversification. It will soon expand into denims and casual wear under its sub-brand VDot and Van Heusen Women.

The premium apparel brand from Madura Garments expects its youth and women’s collections to contribute about half of its overall turnover in 2-3 years’ time and sees these two categories as its biggest growth driver. At present, the youth and the women’s wear account for only a third of the company’s overall revenue.

“For our youth brand, we are aggressively expanding into denims and casual wear through VDot, which till now essentially offered party wear collections. The new collections are expected to hit the market this September. Also, by summer 2011, we might even look to strengthen the denim collection for women,” Shital Mehta, COO of Van Heusen, said.

Last fiscal year, the company posted a revenue of Rs 370 crore of which VDot contributed about 20 per cent, while its women’s wear accounted for 15 per cent.

This year Van Heusen is targeting a turnover in excess of Rs 500 crore. In the last five years, the company has clocked a compounded annual growth rate of 25 per cent.

“We will expand into all major lifestyle product categories as well as retail expansion into major tier-II and-III cities across the nation,” he said.

Van Heusen plans to have a total of 140 stores by end of this fiscal year, up from its present number of 106 stores across India.