US’s oldest motorcycle brand hits road with 3 ‘Indian’ Chiefs

Tags: News

New bikes will take on the likes of Harley-Davidson and Triumph

Polaris India, a wholly owned subsidiary of Polaris Industries, and the maker of America’s oldest motorcycle brand, is bringing the Holy Grail of bikes to India.

On Wednesday, Polaris launched three of its best-known motorcycle models — Indian Chief Classic, Indian Chief Vintage and Indian Chieftain.

The Chief line bikes are known for its classic styling and modern technology. “This launch holds great importance for us. We launched the marquee bikes in the US early last year and were appreciated immensely for reviving history. The Chief line enthralled the bikers and created an aura for itself within few days of the launch,” said Pankaj Dubey, managing director of Polaris India.

The bikes would come as completely built units (CBU). “At the moment, we don’t have any plan to assemble them here,” added Dubey. Since the company would be importing the bikes as CBUs from its lone manufacturing facility in the US, the bikes would attract an additional value-added tax of 12.5 per cent.

Polaris is targeting bike enthusiasts in the age group of 30-50 for its Chief line. “We want to position it above all the existing super bikes in India. What we are targeting is the above 1,600cc bike market, which is roughly 200 bikes every year. We expect this market to grow by 40-50 per cent in a few years and we aim to have 10 per cent market share in the segment,” he added .

The Chief line bikes are powered by a 1,811cc Thunder Stroke III engine, which has 139-newton meter torque and six-speed transmission. The bikes come with standard ABS, aluminum frame, cruise control, key-less start and premium leather seats.

The least expensive bike on offer is Indian Chief Classic priced at Rs 26.5 lakh. Chief Vintage and Chieftain are priced at Rs 29.5 lakh and Rs 33 lakh, respectively (ex-showroom). The bikes would compete with likes of Harley-Davidson and British super bike brand

Triumph.

The company has started taking orders for the three bikes from Wednesday and would set up its first dealership in Delhi. Deliveries would begin in mid-March.

neerajjha@mydigitalfc.com

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