TVS Motor Co aims to up market share in TN with Star City Plus

Tags: News
With the launch of its new 110cc commuter motorcycle 'Star City Plus', TVS Motor Company is expected to add an additional five per cent market share to its existing nine per cent in the two-wheeler segment in Tamil Nadu, a top company official

said today.

The company expects to sell 2,500 to 3,000 units of the vehicle every month in Tamil Nadu and 15,000 vehicles across the country, company's General Manager (Sales) Sathish Kumar told reporters here on the sidelines of the launch of the new two-wheeler.

Priced at Rs 44,326 for electric start and Rs 41,836 for kickstart model, Star City is derived from the 'Ecothrust' engine of TVS Phoenix, the 109.7 cc power mill of the vehicle provides an ideal combination of smooth performance, power and fuel economy, he said.

TVS Motors is selling about 1.6 lakh vehicles across the country, out of nine lakh of all brands per month, of which six lakh were in the commuter segment, he said.

As far as Coimbatore, Satish Kumar said, from the present 12 per cent, the company would increase its market share close to 15 per cent during the shortest period.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Amidst Sino-Indian bonhomie, the Tibet issue cannot be wished away

    Tibet did not figure in the three-day high-level meetings between India and the People’s Republic of China (PRC).

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Varun Dutt

<b>Riskfactor</b>: Intertemporal choices

Intertemporal choice is the study of the relative value people ...

Parvez Imam

Why we all have blood on our hands

What does the Jammu and Kashmir flood make us think? ...

Dharmendra Khandal

The peculiar possibilities of animal poop

You can tell a lot about an animal by its ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture