TVS Motor Co aims to up market share in TN with Star City Plus

Tags: News
With the launch of its new 110cc commuter motorcycle 'Star City Plus', TVS Motor Company is expected to add an additional five per cent market share to its existing nine per cent in the two-wheeler segment in Tamil Nadu, a top company official

said today.

The company expects to sell 2,500 to 3,000 units of the vehicle every month in Tamil Nadu and 15,000 vehicles across the country, company's General Manager (Sales) Sathish Kumar told reporters here on the sidelines of the launch of the new two-wheeler.

Priced at Rs 44,326 for electric start and Rs 41,836 for kickstart model, Star City is derived from the 'Ecothrust' engine of TVS Phoenix, the 109.7 cc power mill of the vehicle provides an ideal combination of smooth performance, power and fuel economy, he said.

TVS Motors is selling about 1.6 lakh vehicles across the country, out of nine lakh of all brands per month, of which six lakh were in the commuter segment, he said.

As far as Coimbatore, Satish Kumar said, from the present 12 per cent, the company would increase its market share close to 15 per cent during the shortest period.

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