After wooing the common man with products like the Nano and sub Rs 4

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lakh housing, Tatas are now targeting the opposite end of the spectrum with plans to develop apartments in a price range of Rs 3-7 crore.

"We have successfully launched our low-cost housing and it is currently under execution. Now we have ventured into the ultra luxury segment and are offering apartments between Rs 3 crore and Rs 7 crore,"

Tata Housing Development Company Managing Director and CEO Brotin Banerjee told PTI.

Last year, the company had launched a 1,300-unit low-cost housing project, which offered a room and a kitchen, at Rs 3.9 lakh under 'Shubh Griha' brand at Boisar around 100 km from Mumbai. It plans to take this brand across the country.

Now, Tata Housing has launched a super premium housing complex 'Prive' at Lonavala near Mumbai, which will have 73 units of villas with sizes ranging 4,000-10,000 sq ft a unit.

"These houses will have all means of personalised luxuries such as individual swimming pools. The 21-acre project will be completed within next two years," Banerjee said.

Out of 73 units, he said the company has already sold 23 villas and expects about Rs 300 crore revenue from this project.

Apart from the ultra luxury segment, Tata Housing will continue to operate in the existing three housing segments -- premium (Rs 80 lakh-Rs 2.5 crore), affordable (Rs 15-50 lakh) and value homes (sub Rs 10 lakh).

At present, the company is building about 10,000 housing units comprising 18-20 million sq ft across the country.

Banerjee said most of the projects are being developed in partnership and about Rs 2,000 crore is being invested for completion of the projects by 2011.

On the company's total revenue, he said it will grow by 5-6 times in the next three years.

"It has increased by 8-9 times from 2006," Banerjee said, but declined to share the current turnover of the company.