Tata Value Homes sells 85 houses worth Rs 40 cr on Snapdeal

Tags: News
Tata Value Homes, focused on affordable housing, has sold 85 houses worth Rs 40 crore in six days under its partnership with e-commerce major Snapdeal.

On August 28, Tata Value Homes launched an exclusive offer on Snapdeal, offering Rs 10,000 per month for a year as an assured rent (whether owners stay on premise or lease it out).

"We are overwhelmed and amazed with response from customers, we have sold 85 units of Tata Value Homes worth Rs 40 crore on Snapdeal. This has reaffirmed our belief that the customer has adapted to online home purchase as easily as other categories," Snapdeal VP (Fashion) Amit Maheshwari told PTI.

As part of the partnership, houses across projects in cities like Mumbai, Pune, Ahmedabad, Bangalore and Chennai were put up for sale on Snapdeal. Ranging from 1 BHK to 3 BHK, the houses are priced between Rs 18—70 lakh.

Interested customers could book their houses for Rs 30,000.

"Our research shows 70 per cent of our customers search online before buying a home. We strongly believe that India is ready to buy homes online," Tata Housing Development Company Senior Vice President (Marketing & Sales) A Harikesh said.

The phenomenal response received from the customers during the launch of our partnership with Snapdeal is a testimony to this belief, he added.

Tata Value Homes, a subsidiary of Tata Housing Development Company, sells houses through its own portal as well.

Tata Value Homes would continue to sell through Snapdeal even though the offer would not be available.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • India must take the UN’s lead in recognising gay rights

    In what has by now become a matter of course, our judiciary again demonstrated that it is miles ahead of our government in terms of staying in tune wi

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

Today's Columns

Urs Schoettli

Lee’s legacy will always guide Singapore

LEE Kuan Yew, the father of modern Singapore, died last ...

Rajgopal Nidamboor

Forget the past and embrace the present

It is all right to believe that one should always ...

Bubbles Sabharwal

Relationships and bitter realities

It’s a tangled web we spin The relationships we make, break ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture