Tata Motors launches 'Ultra' trucks

Tags: News
Automobile major Tata Motors today launched its Ultra trucks range, aiming to garner more share in the intermediate and light commercial vehicle segment.

The vehicle offers low cost of operation, driver comfort, durability as well as power steering, said Ravi Pisharody, Commercial Vehicle Business Executive Director, Tata Motors Ltd.

"The two multi-axle trucks launched today -- Tata Motors Ultra 812 and 912 series -- have the same engine, front disc transmission and tubeless radial tyres," he told reporters here.

The base variant of Ultra 812 is priced at Rs 10.53 lakh and the Ultra 912 at Rs 10.94 lakh (both ex-showroom, Chennai), he said.

The company had displayed the two products at Auto Expo 2012, he added.

"(With these products) We are not only looking at serving Indian but also global markets," he said, adding that the company would begin exports of these trucks by the end of the current financial year.

Pisharody said the company was exporting 50,000 units and had set a target of 1,50,000 units over the next three years. It was shipping commercial vehicle to South Asia, Africa, Indonesia, Malaysia, Philippines and Vietnam, he added.

Asked about investments, he said the company has earmarked Rs 1,300 crore annually for the commercial vehicle segment and about Rs 800 crore has been invested in manufacturing the Ultra range of trucks.

"We have been investing about Rs 1,200 to Rs 1,300 crore every year. We have been developing this concept over 3-4 years and about Rs 800 crore was invested," he said.

Replying to a query on whether the company would need an additional assembly line following the launch, he said the company manufactures the vehicles at its Pune plant and the existing capacity is enough to produce the vehicles.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Faith is the opium of the masses, so Indians get addicted

    India is a nation of 1.27 billion. Let that number sink in, with all its zeroes. That’s a lot of people.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

M S Swaminathan

Public good research in agriculture

Public good research in agriculture is designed to promote risk ...

Zehra Naqvi

To hell and back

Here is a book that makes you wish there were ...

Bubbles Sabharwal

When your real & reel life heroes are the same

ALL the world’s a stage and we all are merely ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture