Tata Motors to launch Zest and Bolt models for the ensuing festive season

Tags: News
Home grown automotive major Tata Motors Limited is hopeful of garnering a `sizable’ share in the petrol powered cars with the launch of its sedan Zest and hatchback Bolt this quarter, according to Ashesh Dhar, national sales head, (south and east, passenger vehicles business unit), Tata Motors.

These will be the first cars from the Tata stable to be fitted with its newly developed Revotron engines. So far, Tata Motors, barring the Nano, has models that operated on diesel. Their launch would coincide with the ensuing festive season.

Dhar said Revotron engines had capabilities to be used with CNG and LPG. Variants of Zest and Bolt would be available later. “We are hopeful of a turnaround in its domestic car sales this year with the launch of Zest and Bolt. We are now showcasing the engine that would power the two new models,” he said.

Revotron engine is developed indigenously. It has already been tested in England and Korea. The engine allowed multi-drive modes – sport, eco and city. Using these on can achieve optimum fuel efficiency/ power to suit the driving conditions, he said.

Tata Motors had begun its national campaign Friday with Revotron Lab in Hyderabad, Bangalore, New Delhi, Mumbai and Ludhiana. It allowed users to get a feel of the engine and they will be able drive the car in all the modes in a virtual world.

According to Dhar, Tata Motors will launch many models that are based on Revotron engines. “We hope to launch at least two models with Revotron engines every year till 2020,” he said adding that the demand for petrol-powered cars was on the rise as the gap between diesel and petrol prices was reducing.

“We did not have a strong offering in the petrol segment. But now we hope that Revotron engine series will bring in a change,” he said adding that the same engines would also be used for export models as well.

Dhar said passenger car segment was on a growth path and the industry was hoping for a seven to ten per cent growth this year and the extension of tax rebates will help.

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