Tata Motors eyes exports Zest to Asian and African markets

Tags: News
Tata Motors today said it has plans to export its new car 'Zest' to Asian and African markets.

Zest, was launched in Kerala market today with the base petrol variant starting at Rs 4.80 lakh and diesel at Rs 5.85 lakh (ex-showroom kochi), a day after the national launch in Mumbai.

There are plans to export to Asian and African markets," but present focus would be on the domestic market, John O' Cooner, Vehicle Line Director (Passenger Vehicles) of Tata Motors, told reporters here. The company also has presence in European countries.

The company was targeting young professionals and people moving from hatch to sedan, he said.

Tata Motors is very optimistic about the response to the new vehicle, Ashesh Dhar, National Sales Head- South and East, Passenger Vehicles Business unit, said.

"We have sufficient production capacities at two of our facilities, including Pune. We can increase capacity, if needed. We are expecting an overwhelming response for the new car", he said. Sales targets for the country and Kerala were, however, not revealed.

During the last four months, car sales has seen a four per cent growth across the country.

Tata Motors enjoys six per cent market share nationally and with the launch of new car it is expected to go up further, he said.

'Bolt' is the next vehicle from Tata Motors stable, he added.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • Salman should be punished for what he did and not for who he is

    Salman Khan is a Bollywood phenomenon. On the professional front, he can do no wrong.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Simon J Evenett

Trade policy: more heat than light?

After several years in the doldrums, trade policy is back. ...

Zehra Naqvi

Happy people are better workers

We know that the state of mind we are in ...

Dharmendra Khandal

Tales from the dry, deciduous forest of Kuno

Kuno is an incredibly dry deciduous (dhonk) tree forest of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture