Tata Motors aims for dominance in the UV segment

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Tata Motors is aiming to become a dominant player in the utility vehicle (UV) segment with new product launches, better sales, service and rationalisation of network in the next financial year.

Mahindra and Mahindra (M&M) is the top company in the UV segment followed by Tata Motors in the second place, however the gap between the two is quite significant. M&M, with its flagship products like XUV 500, Scorpio and Quanto, sells 25,000 units of utility vehicles a month on an average.

“We at Tata Motors have mandate to become a dominant player in utility vehicle space. Every quarter you will see something happening in the UV category. We are working on lot of variants. We’ll redefine UV portfolio,” Ashish Dhar, head — utility vehicles —Tata Motors told Financial Chronicle.

Dhar said Tata Motors has 12 per cent share in the UV segment in India with monthly sales averaging around 5,000 units.

Tata Motors has launched three new models recently mainly Safari Storme, Sumo Grande and Aria in its UV portfolio.

The company is expected to launch a smaller version of Aria called Mini Aria. Dhar, however, refused to comment on it.

Tata Motors will also launch economy version of Aria- Aria LX all over India. The company recently introduced the product in South India.

“We have got very good response for Aria LX. We will go national with the product soon. Our Sumo range is doing about 3,000 units a month while the Safari Storme has clocked 2,000 units last month,” said Dhar.

At present, the sub-Rs 12 lakh segment in the UV category is the fastest growing and Tata Motors will also have its focus there.

Dhar said that Tata Motors will consolidate and expand its dealership network.

In the April to January period this financial year, Tata Motor’s UV sales have grown have by 10 per cent to around 38,000 units.


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