Tablet market likely to double to 6 million units in 2013
Jan 04 2013 , New Delhi
"Over 100 per cent growth expected in 2013 as OEMs (original equipment manufacturer) eye India market for consumer, enterprise demand and government business," CyberMedia Research said.
The overall tablet market in the country recorded sales of 1.1 million units in the third quarter of 2012.
There was a multi fold jump in sales as 98,135 tablets were sold in the same quarter last year.
"Samsung led with a 23.9 per cent share, followed by Micromax at the second position with 15.3 per cent share and Datawind at third position with a 12.3 per cent share, in terms of sales during 3Q (July-September) 2012," it said.
The total shipments for the tablet PC market are expected to close at 3 million units in 2012, it said.
"Further, the market is expected to increase by at least 100 per cent in 2013...the forecast number of tablet sales for 2013 could easily exceed 6 million units," it added.
The ASV (Average Sales Value) of tablets in the country during 3Q 2012 was approximately Rs 13,200, while 63.5 per cent of all sales were below the Rs 10,000-mark.
Cyber Media said 2013 will see markets crystallise around three price points, which include Rs 5,000-10,000; Rs 15,000-20,000 and over Rs 35,000.
"Some vendors might have to undertake price corrections to fit their devices within these three price segments, to serve the market aptly and participate in these high-volume price levels," it added.