Soup & Salad looks beyond Chennai

Café chain Soup & Salad is aiming to open at least 100 outlets in Bangalore, Hyderabad, Pune, Delhi and Mumbai over the next few months. A few of them will be company-owned, while the rest will be operated through franchisees.

Soup & Salad, which started a year ago positioning soup and salad as a meal, has met with resounding success in Chennai, where it now has three centres, according to Bharath Rameash, CEO of Soup and Salad. He said, “We positioned soup and salad as a whole meal, and not as part of a meal. It has been received well among working people, youth and elderly people as well.”

According to him, there is huge space in the B2B segment for pastries and confectionery items. The company supplies bakery products to major clients, including 12 outlets of Java Green, reputed cafes, hotels, multiplexes and companies in Chennai, through Grand Mathway Bread House, which was acquired a year ago by Soup and Salad. The company is also planning to open a retail factory outlet for Grand Mathway in Chennai.

The group also operates Snack Jack outlets, an Indianised version of McDonald’s, through kiosks at three locations in Chennai.

“We are getting franchising enquiries and planning to place 25-30 kiosks in Chennai in the next six months and expand to other cities as well. We are in the process of identifying locations in prominent cities that do not have quick service restaurant kiosks,” Rameash said.

With Soup and Salad, Grand Mathway and Snack Jack, the company is making an annual turnover of over Rs 5 crore within a year of starting operations.

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