Sony to sell PlayStation in newly opened China market

Tags: News
Sony will bring its PlayStation consoles to China through two joint ventures, the Japanese gaming giant and its Chinese partner both said today, as they seek to tap a newly opened market.

China in January formally authorised the domestic sale of game consoles made in its first free trade zone (FTZ) in Shanghai, opening up a market with an estimated 500 million players to foreign companies including Sony, Microsoft and Nintendo.

The Japanese firm's newest games console - PlayStation 4 - has seen record demand since its launch in late 2013 with sales topping seven million units globally last month.

The opening of the huge Chinese market could be a major boost for Sony's videogame business, its chief executive said today, as the firm looks to cast off years of losses.

"The Chinese market, just given the size of it, is obviously potentially a very large market for videogame products," Kazuo Hirai told reporters at Sony's headquarters in Tokyo.

"I think that we will be able to replicate the kind of success we have had with PS4 in other parts of the world in (China)."

Generating localised games would be key to success in the vast market, he added.

"Initially, we will start with non-Chinese games, that's fine because that's all we have," Hirai said.

"But (longer term) it's about getting involved in the local content creation market, which I think is very important for real success in the Chinese market."

Earlier today, Shanghai-listed tourism and culture firm Oriental Pearl said it would set up two joint ventures with Sony in the FTZ, one for hardware and one to handle software and services, according to a statement filed to the stock exchange.

Sony will take a 49 per cent stake in one venture and a majority 70 per cent in the other, the statement said, to make and market PlayStation consoles and related software in China.

Despite the news, Oriental Pearl stock closed down 0.54 per cent today. Sony shares ended up 3.12 per cent in Tokyo trading.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Image CAPTCHA
Copy the characters (respecting upper/lower case) from the image.

EDITORIAL OF THE DAY

  • To die with dignity is an inalienable part of right to life

    The death of Aruna Shanbaug this week has again brought the long-standing euthanasia debate to life.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

Sarthak Raychaudhuri

vice-president, HR, Asia South Whirlpool of India

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

TODAY'S COLUMNS

Urs Schoettli

China looks to India for balance

Almost a third of the total world population lives in ...

Zehra Naqvi

Love and its stories

People must have bread. They can live without stories. No, Hameeda, ...

Dharmendra Khandal

Tiger in urban landscape

Ranthambhore is in a no-win situation. Just a few days ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture