Skoda sells over 1,000 Octavias in three weeks
Oct 27 2013
“With the launch of the new third generation Octavia, the Skoda brand, has managed to capture the imagination of Indian consumers with its size, intelligent features and new design language. We are happy with the response,” Sudhir Rao, managing director at Skoda Auto India, said. With over 1,000 confirmed bookings since its launch on October 3, the new Octavia has bucked the market trend, he said. According to him, customers have booked the new sedan across India against down payment of Rs 50,000 to Rs 1 lakh.
“We have already delivered over 250 units of the new car. Depending on the colour and models, it takes a few days to weeks to deliver the car,” Rao said. He said he expects the sales pace to pick up during this festive season and beyond.
Based on Volkswagen's MQB (modular QuerBaukasten) platform, the new Octavia is bigger and as a consequence, more spacious than the Laura, which has been phased out.
“The new generation Octavia is the heart of our brand worldwide and is our attempt to give customers one of the best offerings in the country. It is bigger, bolder and better,” Rao said. Prices for the new Octavia start at Rs 13.95 lakh (ex-Delhi).
The new Octavia is a key product in the largest model campaign in Skoda’s corporate history. Skoda plans to increase annual sales worldwide to at least 1.5 million vehicles per year by 2018.
Before the launch of the new Octavia, the company’s sales in India have been on the decline. In the first eight months of 2013, it sold just 14,446 units while it had sold nearly about doubled that numbers at 26,388 units in the same period last year. In 2012, the company had increased its sales by 14.2 per cent to more than 30,000 vehicles.
The new Octavia is produced at its manufacturing facility in Aurangabad, Maharashtra. At present, Skoda Auto India sells six models in India like Superb, Octavia, Laura, Fabia, Yeti and Rapid. The company has a network of 98 sales and 91 service outlets across the country.