Shachihata forays into India
Feb 12 2014 , Chennai
In India, the office stationery market is valued around Rs 6,000 crore and it has been growing at a rate of 10 per cent, which Shachihata finds better than many of its markets like UK, US and some of the south-east Asian countries.
Its wholly-owned subsidiary, Artline India is now foraying into the Indian market in a big way.
“Indian stationery industry is growing at a healthy rate of over 10 per cent and it’s a critical market for Shachihata. We are committed to grow in India with a target to capture 15 per cent market share in relevant categories in next three years. We are planning India to be the new hub for exports within Shachihata group,” said Yasuji Mori, director, Shachihata. However, the company has a manufacturing plant in Chennai, which produces three million marker pens a month. “Some of our marker pens were available in a few
pockets of the country.
Now we are going pan-India with first hitting the metro cities. More than 600
SKUs in different office stationery products are
being launched. said Biju Oommen, general manager, Artline India.