Global consulting and IT services provider Satyam Computer Services LIimited launched its mobile couponing

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platform that allows the retailers to deliver multiple, targeted marketing campaigns. For the customers, these coupons can be redeemed against products at select stores.

This will allow the retailers to send to their customers a unique identification number, a loyalty ID via a text or a barcode messages. The offers can be scanned directly from the mobile handset while redeeming it.

The platform also allows users to set preferences and monitor the savings over a period of time, said Ashish Bhuwania, head of retail and consumer sector for Satyam, which is branded as Mahindra Satyam.

The redemption rate through electronic coupons can be about 40 per cent as compared to 2-3 per cent in traditional loyalty programmes. It will allow the retailers to track and store information relating to coupons to refine future marketing campaigns.