Rolls-Royce to bring Wraith in July for select customers

Tags: News

Carmaker also announced exclusive outlet in Hyderabad

Super luxury car brand Rolls-Royce Motor Cars will bring Wraith, the new model that it announced in January this year, to India in July for preview to select customers. They will be delivered to the customers in the later part of the year.

The company is banking on the growing number of HNIs in India to push sales, according Paul Harris, regional director, Asia Pacific, Rolls-Royce Motor Cars.

“A new model will be added this year and this will spur the interest among the prospective buyers. We operate in a niche area and therefore the number of new models and launches will be spaced,” he said.

In line with this, it is also focused on increasing its foot print in India. It already has presence in Delhi and Mumbai and on Thursday it forayed into the South Indian market by announcing an exclusive outlet in Hyderabad. Two more – in Chandigarh and Ahmedabad- will be opened in four to five months, he said.

With this, it is also strengthening its after sales network. “Spares are being made available. And if need be, we will send them by air from places where they are available,” he said.

Though he refused to divulge how many cars the company has sold here, he said India is a key market for it. Globally, it sold 3,575 cars in 2012 and is hopeful of doing similar numbers this year too in view of the not so rosy global economic scenario.

On customer preferences, he said four in five customers prefer Ghost-which was launched in September 2009- and one Phantom. The new model Wraith, which the company says will encapsulate power, style and drama, will be presented at the Geneva Motor Show on March 5. It would then be showcased in Beijing and Japan later.

The super luxury segment it operated provided little scope for localisation.

“Various studies indicate the HNIs number to be over 30,000 in India. These are across sectors- successful entrepreneurs and SMEs among others. These will be our key customers,” he said.

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