Reliance Communications today launched online shopping service 'Special Privileges' for its customers in partnership with supply chain business firm, Martjack Exchange.

"This is our new year gift to our customers...We are confident that Special Privileges will provide completely new experience in terms of variety and convenience to RCOM customers across huge range of product categories," RCom, President for Services, Anurag Prashar said in a statement.

'Special Privileges' will offer mix of both common home products as well as luxury goods across more than 15,000 products ranging from mobile phones, apparels, books, daily goods, electronic Goods and kitchen appliances among others, it added.

"Reliance customers can receive the delivery of these goods through courier across more than 500 cities in the country," the statement said.

To buy products from the 'Special Privileges' website, RCom customers will have to sign in using their Reliance number.