Pepsodent, Dove ads come under regulator scanner

Tags: News
Hindustan Unilever’s Pepsodent Expert Protection toothpaste and Dove Hair Fall Treatment shampoo were among the products, which came under the scanner of Advertising Standards Council of India in September. The self-regulatory voluntary organisation of the advertising industry upheld complaints against 15 out of 22 advertisements, against which complaints were lodged.

ASCI upheld the complaint against Pepsodent Expert Protection toothpaste saying that the visual depiction of the toothpaste in the advertisement having the triple benefit of a toothpaste, floss and mouthwash was not adequately substantiated. Similarly, the claim made by Dove Hair Fall Rescue Treatment that the shampoo nourishes hair and makes the roots strong in just two weeks was not proved.

ASCI also upheld the complaint against Kimberly-Clark Lever’s Huggies Total Protection Diapers, which in its TV commercial claims that the product is clinically proven to prevent diaper rash. There is no clinical data on Huggies to support the claim.

A few educational institutions, including AIHM Institute of Hotel Management, G-NET Business School Computer Education and Poddar Group of Institutions came under the scanner for placement claims they had made in their TV commercials. Speedwings Aviation Academy’s claim of being world’s No 2 aviation academy was also not substantiated.

ASCI also upheld complaint against Panasonic India for not providing sufficient data to substantiate the claims in the print advertisement that its inverter saves up to 40 per cent energy, Econavi products saves up to 10 per cent energy and refrigerators have international safety standards.

ASCI also found that GlaxoSmithKline Pharmaceuticals’ advertisement of Rota Virus Vaccine saying, “The vaccine is the only way to reduce the incidence of infection and the fact that techniques like hand washing do not help,” is a misrepresentation of facts.

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • India’s festivals teach us to share our wealth and joy

    India is an aporia in its own true sense.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Tushar Gandhi

Sustainable model for rural sanitation

Prime minister Narendra Modi has promised to build a toilet ...

Zehra Naqvi

How smells evoke strong memories

Remember that time when a passing fragrance transported you to ...

Dharmendra Khandal

Indian zoos need a fresh approach

Recently, when a man jumped in a tiger trench of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture