Oxford Bookstore goes overseas, sets foot in Africa

Tags: News
The 92-year-old Oxford Bookstores (formerly Oxford Bookstore and Stationery Company), a part of the Rs 6,000 crore-plus diversified Apeejay Surrendra group, is now setting its foot overseas. The maiden overseas outlet of the bookstore chain, with a different name, is coming up in Morocco. At present, Oxfors Bookstore has as many as 26 outlets across the country including in metros like Mumbai, New Delhi, Chennai, Kolkata and Bangalore.

Oxford Bookstores’ first overseas outlet in Morocco — christened as Katakali — may well be the beginning of a long journey abroad for the book and stationary chain owned by the Kolkata-headquartered group, officials indicated. The first Katakali bookstore is located within Taj Palace Hotel at the foothills of the Atlas Mountains in the exclusive palm-filled oasis of the Palmeraie.

“Oxford Bookstore's mission in India is to be the best equipped base-camp for journeys of the mind, offering our valued customers the widest range of outstanding titles and consistently courteous and informed service. Marrakech is also my home now as is India and I’m truly delighted to bring a treasure-trove of beautiful publications to the city. Katakali, which has been called a boudoir for books by booklovers will evolve to earn a place in the hearts of Marrakechis and to become the city’s most treasured bookstore,” said Priti Paul, director, Oxford Bookstores, who now stays in Morocco.

Oxford Bookstores has now become a completely integrated online-offline bookstore with access to six million titles worldwide, she said.

Oxford Bookstore, under Paul’s stewardship, has over the years, turned out to be a platform offering a contemporary, multidimensional interactive experience with a unique product mix of books, music, gifts; stationery items and CHA BAR. It has also introduced the first dedicated bookstore for children in India called ‘Oxford Junior’. At present the only Oxford Junior outlet is located on Park Street in Kolkata. Going forward, the group will continue to expand in these areas.

ritwikmukherjee@mydigitalfc.com

Post new comment

E-mail ID will not be published
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.

EDITORIAL OF THE DAY

  • This is right time for retail investors to enter the debt market

    Quite often, retail investors are ridiculed for entering the equities market in droves, signalling the first signs of a bubble on the Street.

FC NEWSLETTER

Stay informed on our latest news!

INTERVIEWS

GV Nageswara Rao

MD & CEO, IDBI Federal Life

Timothy Moe

Goldman Sachs

Chander Mohan Sethi

CMD, Reckitt Benckiser India

COLUMNIST

Arun Nigavekar

Cost of education must be controlled

In India, we pay very little attention to the cost ...

Zehra Naqvi

What imperfections in nature teach man

Each one of us has faced a time when we ...

Dharmendra Khandal

A wondrous world under the ground

Burrows and dens are safe homes for many kinds of ...

INTERVIEWS

William D. Green

Chairman & CEO, Accenture